![]() Flawless’ machine learning models then create new lip movements that match the translated speech and paste them automatically onto the actor’s head. Customers feed the company’s software with video from a film or TV show along with dubbed dialogue recorded by humans. We often think of deepfakes as manipulating the entire image of a person or scene, but Flawless’ technology focuses on just a single element: the mouth. The company claims it has the solution to this particular language barrier a technical innovation that could help TV shows and films effortlessly reach new markets around the world: deepfake dubs. What exactly is lost in translation when TV shows and films are subbed or dubbed into a new language? It’s a hard question to answer, but for the team at AI startup Flawless, it may be one we don’t have to think about in the future.
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